Brand loyalty is defined as “the positive association consumers attach to a particular product or brand.” No matter what industry you are in, your company’s brand is the most important factor that encompasses your mission, values, products and services. Without brand loyalty, companies struggle to stay afloat and retain valuable customers. Follow these three steps below to ensure consumers will develop brand loyalty with your company.
- Engage with Clients & Value Feedback
When consumers reach out to your company—whether that’s through social media, email, etc.— it’s important to respond back or engage with the comment. In today’s age, consumers expect a rapid, relevant response. Companies like Wendy’s and Taco Bell are frequently responding to customers on social platforms like Twitter. These fast food chains have it easy when replying to customers because they can be a little more informal in conversation than companies in the healthcare industry, for example. Technology companies like Adobe adapted to the world of social media by offering a form of customer service on Twitter by responding to concerned customer Tweets. As a business, you have the ability to choose to have a playful banter with consumers or just address their concerns ASAP. 
2. Offer Incentives
So, what kind of consumer incentives work best? If you’re a retail company, coupons are always a good incentive for customers. Companies in the healthcare industry can usually offer a discount on a service or product. There are endless opportunities in offering some type of reward to consumers to get them to keep coming back. If you are trying to obtain new customers, displaying an ad about a discounted service or product for first-time buyers can influence consumers to choose your brand over another.
Can a company lose money by offering coupons? Nope! Coupons are a win-win situation for both the company and consumer. As most business owners know, products and services are marked up most of the time to ensure profit, so when a coupon is used, it is still very possible to mark down the cost while also earning money back.
3. Keep Consistent
In order to keep people committed to your company, you have to stay committed to your brand. Try to avoid major brand changes such as logo and name changes, brand values and brand services/products. While it is important for a company to avoid brand changes, it is possible and sometimes evident that a company makes minor updates to its brand to fit the current society or social position the company is in. For example, The J.M. Smucker Company (parent brand of Smucker & Jif) updated its logo to better reflect the array of brands it hosts, rather than just represent jams and jellies.
The brand logo is now updated to be more modern while also encompassing the brand’s vision and products. If your company must make a change, be sure that it is strategic and will benefit the company not just now, but for years to come.
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On Demand Staffing Services is here to help drive employees to your business. It all starts with good company culture and brand loyalty to retain good, empowered employees to follow through with your company’s needs and goals.
